Capture their attention
There is no better way to catch your prospect’s eye than with a prominent headline; it’s the most important part of your flyer. Find the greatest benefit of your product/service and place it front and center.
The headline should be no more than five words, fit in one line across the page, and be centered.
The lettering in the headline should be bigger than any other lettering on the flyer.
Use all capital letters in a sans serif font.
Use color if you can. A color matching the image you use in the flyer is even better.