Criteria for brochures
Audience Recognition. Who are you writing to? Is your audience high tech, low tech, lay, or combinations of the three? To avoid problems, define any terminology, abbreviations, and/or acronyms which could cause confusion.
Audience Involvement. Brochures are very friendly methods of communication. You want to personalize your text through pronoun usage and contractions.
Accuracy. Your brochure might be the only thing a potential
customer ever sees about your company. You want to make a good first impression. Poor grammar, in contrast, will make your company look very bad. Proofread to avoid any grammatical errors.