The article identified three factors that make internet affairs a growing issue:
online relationships can develop more quickly due to lowered inhibitions, absent physical cues, and the ease of exchanging information;
although infidelity is hardly new, the internet creates an environment where access to potential partners is unlimited and unconstrained by time; and
many people think that internet flirtation and affairs are less deceptive as they do not involve physical contact.
The results of these studies make an important contribution to the planning of services specifically designed to help people navigate our increasingly connected world.