Before the Internet, customers had to call Dow Chemical and request a specification sheet for the products they were considering. The information would arrive a few days later by mail.After choosing a product, the customer could then place an order by calling Dow (during business hours, of course). Now, though, such information is available anytime at Dow.com. In rum, a host of more personalized services are available through My Account@Dow, which provides information tailored to the customer's requirements.' For example, My Account@Dow offers secure internal monitoring of a customer's chemical tank levels. When tanks reach a predetermined level, reordering can be automatically triggered. Similarly, Dell's large enterprise customers can use its online resources to manage the inventory of personal computers across the organization, properly configure and upgrade them for different departments, and control the purchase order process in line with the customer's own budget restrictions.!