In Britain recent years have seen a remarkable growth of interest, both public and private, in 'marketing'. The classified columns of the quality papers come out in a daily rash of advertisements seeking to secure the services of 'experienced marketing men', while the editorial columns exhort the industrialist to export more through the adoption of modern marketing practices.
Despite the interest and publicity a cursory sampling of opinion reveals considerable confusion, and not a little scepticism, as to the exact nature of