In 2011, Facebook enrolled all Facebook subscribers into its facial recognition program without asking anyone. When a user uploads photos, the software recognizes the faces, tags them, and creates a record of that perso Later, users can retrieve all photos n/photo. containing an image of a specific friend. Any existing friend can be tagged, and the soft ware suggests the names of friends to tag when you upload the photos. This too raised the privacy alarm, forcing Facebook to make it easier for users to opt out.
In May 2012, Facebook went public, creating more pressure on it to increase revenues and profits to justify its stock market value. Shortly thereafter, Facebook an nounced that it was launching a new mobile advertising product that will push ads to the mobile news feeds of users based on the apps they use through the Facebook Connect feature, without explicit permission from the user to do so. Facebook reportedly may also decide to track what people do on their apps. It also announced Facebook Exchange, a new program that will allow advertisers to serve ads to Facebook users based on their browsing activity while not on Facebook.
In 2011 Facebook settled with the Federal Trade Commission, which charged Facebook with systematically deceiving its users with respect sharing personal information with advertiser eras in the period 2009 to 2011.
In 2011 Facebook was sued in a class action by users who claimed their privacy had be invaded when Facebook began including their pictures in Sponsored Story ads without their permission.
In December 2012 settled a $20 million class-action suit brought by people who objected to Facebook Sponsored Story ad campaign With such a long history of abusing its users' information for its own profit, one would think people would be dropping Facebook in droves
. While this has not happened yet,
in 2013 Facebook is no longer growing in user accounts, and the hours spent on the site are declining