Why is Privacy a business issue?
Personal information can be extremely valuable to marketers, and many companies spend significant funds on obtaining it
Credit cards, customer loyalty cards, warranty cards, and sweepstakes are all used to collect personal information
U.S. citizens differ widely in their attitude toward personal privacy. On average, U.S. surveys suggest that:
- 25% of individuals are not concerned with privacy issues
- 50% are willing to consider trading some personal privacy for other benefits
- 25% are quite sensitive to loss of privacy