the result of this trend toward analysis of more diverse data has been a softening of rigid boundaries between content analysis and other techniques of social research. coding open _ ended questionnaires , for example , overlaps bpth content analysis and and survey research .
in summry , the history of content analysis reveals a series of in terrelated and continuing trends toward :
1- increased use of content analysis ,
2- heightened concern for theoretical and methodological issues ,
3- application to a broader spectrum of problems , especially those fousing on the antecedents and effects of communication
4- increased use for testing hypotheses , as opposed to purely descriptive research
5- greater diversity in the materials studied
6- use in conjunction with other techniques of social research
content analysis by means of computers >