of course, the effects of movies cannot be gauged just by looking at content.
researchers involved with the payne fund studies wanted to collect information a bout how these themes actually affected viewers. in one line of investigation , children and a dults were monitored with physiological electrodes to see how they reacted to romantic or sexy content . one measure that was used in this investigation was galvanic skin response . when a person has an emotionalreaction to some event , the reaction is often reflected in a seat response.
perhaps you have discovered that before you are called upon to give a speech or visit your professor to talk a bout your grade ,your fingers and palms get sweaty. because moisture conducts electricity ,researchers are able to measure the intensity of the emotional reaction by shooting a small electric current through two electrodes that are typically attached to the inner pads of two fingers. the more moisture coming off the skin , the better the conductivity in the electric circuit.