Sales & Marketing Budget
In 2016, the forecast for the origination of home finance contracts will require monitoring of key performance indicators focused on efficiencies and productivity of planed business enhancements and continued development of business channels to increase sales projections. In addition, continue to be a leader in the home financing sector and bring new products and enhancements to meet consumer demand together with fresh marketing campaigns to attract new customer acquisitions.
Taking into account market conditions, the forecast for 2016 mortgage contract production is 801 units for SAR 601 million. A summary of contract production metrics with company KPI’s is as follows:
The chart below includes 2016 volume plan and estimated SAR 101 million production increase based on business channel development activity with anticipated seasonality being shown during the summer and holiday months before re-accelerating the last two months of the year.