This types of analysis will show that some of the most valuable customers relied heavilyupon branches Predict the impact on customer attrition of closing certain branches by considering issuessuch as proximity to other branches and certain geo- demographic variable viz. Crime rate, per capital income, new housing loan rate, etc. This analysis will recognize differences in customer value and behaviour it will help to depict the impact of different scenarios on the future profitability of branches. This analysis will result in a significantly different perspective regarding branch closing when compared with traditional analysis as under (based on assumed figures)