Analyseos fd ataf romth e1 989K enyaD emographainc dH ealthS urveyd emonstraat es trong
statisticaasls ociationbe tweenw omen'rse portosf h avingh eardo rs een messagesa boutf amilyp
lannintgh rougvha rioums ediao utletasn dt heiurs e ofc ontraceptivaensd t heirre productivep
referenceWs. hile1 5%o fw omenw hos ayt heyh aven eithesre en norh eardm ediam essages
on familpyl anninagr e currentulysi nga contraceptimvee thodt,h isp roportiornis est o
25% amongt hosew hoh aveh eardr adiom essages,t o4 0% amongt hosee xposedt ob othr adio
andp rinmt essagesa ndt o5 0% amongt hosee xposedt or adiop, rinatn dt elevisiomn essages.
Thesea ssociationpse rsisetv enw hena varietoyfl ife-cycrlee,s identaianld s ocioeconomcioc ntrolasr
e imposeds,o thatw omene xposedt on o messagesr eporatn averageo f5 .5 children
as theiird ealf amilsyiz e,w hilet hosee xposedt ot hreet ypeso fm essagesr epor4t. 7 children
as ideal.G ivent hep ersistencoef t heses tronrge lationshipths,e r esultssu ggestt hat hem ass
mediac an havea n importaenftf ecotn r eproductibveeh avior