T herei s understandablya strongin -
terestw ithinp opulationp olicya nd
familyp lanningp rogramc irclesi n
thep otentiailm pacto n contraceptivbee -
haviora nd reproductivep referenceos f
mass media messagest hatt ryt o inform
and motivatep eople on them ethodsa nd
advantageso fr egulatingf ertilityTh. ese
messagesc an take( and havet aken)m any
formsr,a ngingf roms oap operaso n radio
and television designed to persuade
womeno ft hep ersonala nd sociala dvantages
of smallerf amiliest o spot advertisementasb
outm ethodsa nd clinicsT. he
appeal of such approaches to agencies
committetdo p romotinfga milyp lanning
liesi nt heirw ide coveragea nd int heirp otentiacl
ost-effectiveneesssp,e ciallyin t he
developingc ountries