2. As per the detailed calculation given in the excel spreadsheet, it has been ascertained that the selling and administrative cost relating to downtown branch of Thrifty Markets which amounts to $ 261000 consist of both relevant and irrelevant cost out of which the irrelevant cost such as general advertising, delivery salaries, depreciation on store fixtures, equipment, etc can be considered to be irrelevant cost and cannot avoided as it is fixed in nature and is being incurred anyhow while the other cost such direct advertising, sales salaries, stores rent can be avoided if the sales is being reduced. In case of administrative cost, a portion of store management salaries, general office salaries, insurance on fixtures and inventory, employment tax, general office expense, cannot be avoided while other can be avoided. So, the total of unavoidable cost would be $ 42800 while the avoidable cost is $ 218200.