a study of media content also helps us predict its impact on its audience.
media effects researchers have typically , as a first step , determined what messages are available to an audience and therefore , what messages are a vailable to have an effect on that audience . bradley greenbersgs life on tv , for example, focuses solely on the content of entertainment tv , but he justifies his large _ scale researchin this area with a social learning perspective ; that is , he argues that it is important first to determine what meessage are available for viewers to use in learning a bout thier world