Context: Site layout and design - functionally vs. aesthetically dominant or
both (integrated)
Content: Text, pictures, sound, and video that Web site contains, including
dominant ?store types?
Commerce: Site?s capabilities to enable commercial transactions - functional
tools and pricing
Community: Ways that the site utilizes user-to-user communication to enable
feelings of membership and shared common interests
Connection: Extent to which the site is linked to other sites
Customization: Site?s ability to tailor itself to different users or to allow users
to personalize the site