Market strategies deal with the perspectives of markets to be served. These perspectives can be determined in different ways. For example, a company may serve an entire market or dissect it into key segments on which to concentrate its major effort. Thus, market scope is one aspect of market strategy. The geographic dimensions of a market constitute another aspect: a company may focus on a local, regional, national, or international market. Another strategic variable is the time of entry into a market. A company may be the first, among the first few, or among the last to enter a market. commitment to a market is still another aspect of market strategy. This commitment can be to achieve market dominance, to become a major factor in the market, or merely to play a minor role in it. Finally, a company may intentionally decide to dilute a part of its market as a matter of strategy. Briefly, then, the following constitute the major market strategies that a company may pursue.