Because smacking your cat sure tells him not to be terrified of something. I get what you were TRYING to do, but I don't understand how bopping him on the nose or smacking him on the back is HELPING his obvious panic attack. Also, pushing his head down towards the water trying to scruff him will only make the fear and panic worse. I'm not trying to say the owner is bad for wanting to bathe their cat, it was obvious he was dirty, I'm just saying it could have been handled much better :)