Co-branding locations
With the help of co-branded outlets and with other important retail offering, there are chances that 7-Eleven could expand their geographic coverage. Taking for an example, thepartnership can be done with a sandwich chain or coffee chain and after that, a co-branded store could be set up and by doing, in the same location both the stores can easily operate independently. It would be very helpful in attracting many customers toward them, and now a day’s customers are not that much dependent on the aspect of convenience and most of the time believes in purchasing from both businesses(Baycheva-Merger & Wolfslehner, 2016