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responses like these were typical in blumer study , and in retrospect , they raise a nimber of interesting issues . first, the behavior described by the 19 year old male fits very nicely with the theory of social learning that you will encounter in a later chapter .according to albert bandura , the author of this theory , children are more likely to imitate characters that receive rewards for their behavior and are perceived as attractive. certainly , tarzan fits the bill. second , as appealing as it might be to embrace blumer results and take the autobiographical commnents at face value , it is important to recognize that his techique would come under criticism today as a valid techique for assessing media impact . the techique assumption might be valid in some instances , it turns out to be misguided in many others .
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