Now, armed with these three important tools, is it time for us to finally start writing some copy? No. No. No-ooo. No! Look here, friend, we've only just begun our "prep"! What we're going to do next is, we are going to program our neural, cerebral infra-network (our mental writing) with what it feels like to write world-class copy. OK, remember how, in several of my past issues, I've kept at you to create a "swipe file" of good ads, sales letters and so on? Not to mention all those headline cards? You do remember? Good! Here's where it starts to pay off. What I want you to do now is go to your swipe file and pull out the best ads and sales letters in your collection that are selling automobiles. And what you do next is.