To better understand the interplay between presidential public relations effl concepts of agenda-building and information subsidies offer a relevant explicating relationships among these variables. In contrast to traditio (McCombs, 2004 and McCombs and Shaw, 1972), an agenda-building per process of salience formation involves several key stakeholder groups, sue groups, and businesses (Lang & Lang, 1981). As a consequence, research has agenda-building and agenda-setting to other objects in communication m candidates, companies, and foreign nations (Kiousis and McCombs, 2004, f and Ghanem, 2001 and McCombs and Reynolds, 2002). The influence of pub added to the literature on agenda-building (Berger, 2001, Cameron et al., 199 Solomon, 1990). Serving as principal sources in news, public relations profes the media agenda, often through the dissemination of information subsidies (G