Criteria for brochures
Back Panel. The back panel may include any of the following:
Conclusion: Use this panel to summarize your brochure’s content, highlighting your topic’s benefits or suggesting a next step for your readers to pursue.
Mailing: This panel could be used like the face of an envelope. On this panel, when left blank, you could provide your address, a place for a stamp or paid postage, and your reader’s address.
Coupons: As a tear-out, this panel could be an incentive for your readers to visit your site or use your service. Here you could provide discounts or complimentary tickets.
Location: Provide your address, hours of operation, phone numbers, e-mail, and a map to help them locate you.