one of the key questions addressed in the payne fund studies dealt with the impact of movies on actual behavior .once again, this emphasis back in the late 1920 on the impact of movies seems just as relevant today . public discussion about the V-chip and the possible effect of violent video games is just a contemporary version of the same concerns that were voiced 70 years ago.one study that addressed the issue was conducted by a prominent scholar named herbert blumer . blumer collcted responses from questionnaires and interviews , the respondents were encouraged to reflect on how exposure to media message had affected their behavior .