ROM IDEAS TO APPLICATION: REAL CASESA Blooming Web BusinessFlowers are a highly perishable product. Most passtheir useful commercial life within hours. Therefore,ensuring timely arrangement, packaging, and deliveryis of utmost importance for the survival of any florist,let alone one that operates on the Web.1800Flowers.com, Inc. is the oldest online florist.Jim McCann opened a single flower shop on LongIsland in 1976. Within a few years he augmented it intoa chain of 14 flower shops in the New York City metropolitanarea. In 1986, he acquired the telephone number1-800-356-9377, which allowed him to advertise thecompany as 1-800-FLOWERS to receive orders byphone. He registered it as a trademark. In 1995, heacquired the domain name 1-800-FLOWERS.COM, registeredit, too, as a trademark, and opened a Web site.The domain name has since become one of the mostrecognized brands in gift retailing.Thinking About the Case1. 1-800-FLOWERS.COM promises its Web affiliates thatit will pay them a commission even if a customermade a purchase at 1-800-FLOWERS.COM severaldays after the visit at the original site. How can 1-800-FLOWERS know that a customer visited the originalbusiness and when?2. What is the purpose of maintaining three sites atthree different locations?3. What is the purpose of freezing all changes to thesites some time before Valentine’s Day?4. Business that comes through the Web is the mostprofitable for the company. Why?5. How difficult is it at 1-800-FLOWERS.COM to planupgrades, testing, and changes to the Web sites?Banking on Web TechnologiesSovereign Bank, the 18th largest bank in the UnitedStates, is based in Reading, Pennsylvania and hasfinancial assets of $82 billion. It employs more than10,000 people, operates more than 800 branchesthroughout the northeastern region of the UnitedStates, and maintains over 2,000 ATMs. Sovereign hasexperienced a dramatic increase in the number of customersdoing business through its Web site. Managementbelieves that a key to increasing its customerbase is to offer a large financial institution’s services ina personal manner typical of small community banks.To that end, the bank is relying on consumer-centricmultichannel marketing. In marketing, a channel is amanner in which the marketing effort is carried out:mail, e-mail, Web advertising, newspaper advertising,and so forth.Challenges of GlobalInformation SystemsLEARNINGLEARNING OBJECTIVESA growing number of organizations operate globally or, at least, in more than onegeographic market. These organizations face some challenges that have a considerableimpact on their information systems. The organizations have to meet thedemands of global operations by providing international ISs to accommodate thefree flow of information both within a single company’s divisions and betweenperusahaan multinasional. Masalah ini sangat penting karena begitu banyak perusahaanmengoperasikan situs Web, dan situs Web dapat diakses secara global. Untuk profesional, iniberarti meningkatnya kebutuhan untuk memahami budaya lain, standar, dan sistem hukumKetika menerapkan dan menggunakan sistem informasi.Setelah Anda selesai bab ini, Anda akan dapat:Menjelaskan mengapa perusahaan multinasional harus menggunakan sistem informasi global.Memberikan saran SD untuk merancang situs Web untuk khalayak internasional.Mengutip tantangan budaya, hukum dan lainnya untuk melaksanakan informasi internasionalsistem.