Exclusive product offerings
Strong relationships have been built by 7-eleven with the main manufacturers, who are the manufacturers of big and strong brands. Taking Gatorade for an example, there are so many different flavors of Gatorade, and the only store that provides all the flavors is 7-Eleven. This idea is beneficial for both of the strategic partners and the another benefit of it is that it would be beneficial for the 7-Eleven, by broadening the range of benefits which has been provided to the customers by them(Antony, 2012).