This research suggests a methodology for the product development process in an automotive company, aiming at the
correct systematic approach of Value Engineering (VE) and target-costing in cost management. VE and target-costing are
complementary processes, because while one allows the identification of where cost reduction could be achieved, the other
shows the target to be achieved to guarantee the long-term profitability plan of a company. In order to do that, work plans
were developed, with the application of the VE methodology at three subsequent stages: concept, project and validation.
This proposed approach was validated in a case study focused on the engine-starter system of a vehicle, aiming at improved
product cost, functionality and quality accomplishment, in accordance with customer needs and the company strategy.
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2006 Elsevier B.V. All rights reserved