Less investigated in the literature are the linkages between political public opinion, yet scholars have underscored the theoretical importance of thi McCombs, 2003, Cho and Benoit, 2005 and Lancendorfer and Lee, 2003). Wallers, and Gray (1996) empirical inquiry comparing news releases prepar campaigns during the 1992 presidential election with levels of perceived issue found a stronger association between the issue priorities of the Clinton campai Ihe Bush campaign and voters. In a related analysis of the 2002 Florida gut Mitrook, Wu, and Seltzer (2006) not only uncovered connections between content concerning political issues and candidates, but public opinion as well.