Increase production in the Central and Eastern Regions by SAR 49 million from base - average of 5.4 units per month. Primary focus on sales staffing plan and channel enhancements as will have a greater impact in Riyadh and Dammam locations. Referral production accounted for 39% of closed volume in 2015.
Focus on indirect business channels of realtors and developers to drive referral business
Outside sale group focused on referral business
Co-marketing campaigns to increase visibility
Boost conversion ratios of Internet customers
2016 Sales & Marketing Budget
In 2016, the forecast for the origination of home finance contracts will require monitoring of key performance indicators focused on efficiencies and productivity of planed business enhancements and continued development of business channels to increase sales projections. In addition, continue to be a leader in the home financing sector and bring new products and enhancements to meet consumer demand together with fresh marketing campaigns to attract new customer acquisitions.