Continued market development
In the field of business, there are huge numbers of small retailers included in it, so with the help of market development, one can develop his or her business. There can be an increase in the number of stores in the market or the city and another option are to expand their business in more countries also(Tavana, Zareinejad, Di Caprio, & Kaviani, 2016). The main problem is on the decline of the sales of the existing outlets, the best way to overcome this problem is by passing this concern to the franchise and after that on there is no burden on the parent company, and it handles everything perfectly.